Atal New India ChallengeOverview

Atal New India Challenge is a flagship program of Atal Innovation Mission, NITI Aayog. The program aims to seek, select, support and nurture technology-based innovations that solve sectoral challenges of national importance and societal relevance

The vision of the Atal New India Challenge (ANIC) is two-fold: 

  • Help create products from existing technologies that solve problems of national importance and societal relevance (productization) 
  • Help new solutions find markets and early customers (commercialization) in the context of India

One of the primary goals of the ANIC program is to incentivize innovations in areas critical to India’s development and growth – Education, Health, Water and Sanitation, Agriculture, Food Processing, Housing, Energy, Mobility, Space Application etc.  

Researchers have long talked of the Valleys of Death at the early stage and at the  commercialization stage in taking innovations to the market.  

The Atal New India Challenge aims to address the second Commercialization Valley of Death – supporting innovators scale over the risks associated with access to resources for testing, pilotingand market creation. 

ANIC solicits innovations in the prototype stage and supports the selected start-ups through to the commercialization stage over a course of 12 – 18 months by funding up to INR 1 crore and other associated support from the AIM innovation ecosystem.

The current round of ANIC concentrates on 10 challenges from 3 sectors – 

  • Agriculture – Millet
  • Women Centric Challenges
  • Post

To know more about the Atal New IndiaChallenge, Eligibility criteria, Guidelines, Timelines and Awards, please visit – 


*Funding of up to INR 1 crore for each winner start-up / MSME

Atal New India Challenge Who can Apply (Eligibility)

  • Any Indian company incorporated under the Companies Act 1956/2013, primarily a Micro, Small and Medium Enterprises (MSME) as defined in the MSMED Act, 2006
  • Any company registered as a Start-up, as defined, and recognized by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India

The majority stake (more than 51%) of the applicant entity must be held in India