Maruti Suzuki, India’s largest carmaker, is preparing to make a significant move in the highly competitive mid-size SUV segment. Reports indicate that the company will launch a brand-new SUV, likely to be named Maruti Suzuki Escudo, next month. Positioned strategically between the Brezza and the Grand Vitara, the Escudo is expected to challenge established rivals such as the Hyundai Creta, Kia Seltos, and other popular models in the segment.
The timing of this launch is crucial for Maruti Suzuki, which is currently facing mixed performance trends in its various segments. While exports remain strong, the small-car segment has been under pressure due to rising prices and stricter regulations. Additionally, SUV sales in India have shown signs of a slowdown for the first time in over five years, making the Escudo’s launch both a challenge and an opportunity.
Summary Table
| Feature / Detail | Information |
|---|---|
| Model Name (Expected) | Maruti Suzuki Escudo |
| Positioning | Between Brezza and Grand Vitara |
| Segment | Mid-size SUV |
| Platform | Shared with Grand Vitara |
| Engine Options | 1.5L Petrol (103 hp), CNG (87 hp), Petrol-Hybrid (~116 hp) |
| Transmission | 5-speed manual, 6-speed automatic, e-CVT |
| Drivetrain Options | 2WD and 4WD (likely for hybrid) |
| Dealership Channel | Maruti Suzuki Arena |
| Expected Price Range | ₹10–15 lakh (ex-showroom) |
| Rivals | Hyundai Creta, Kia Seltos, Toyota Urban Cruiser Hyryder |
| Launch Timeline | Expected next month |
| Official Website | www.marutisuzuki.com |
Positioning and Market Strategy
The Maruti Suzuki Escudo will bridge the gap between the subcompact Brezza and the larger Grand Vitara. This mid-size SUV is expected to target customers who desire more space and premium features than the Brezza offers but at a more affordable price point than the Grand Vitara.
Importantly, unlike the Grand Vitara, which is sold exclusively through Maruti Suzuki’s Nexa dealerships, the Escudo will reportedly be available through the more widespread Arena outlet network. This decision could give the Escudo broader market access, especially in semi-urban and rural areas where Arena dealerships have a stronger presence.
Platform and Dimensions
Industry insiders suggest that the Escudo will share its platform with the Grand Vitara. This means it will likely benefit from a longer wheelbase, translating into improved cabin space and larger boot capacity. For buyers, this could mean a more comfortable ride for passengers and better practicality for long journeys.
Engine and Powertrain Options
Maruti Suzuki appears to be focusing on variety and efficiency in the Escudo’s engine lineup. Expected options include:
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1.5-litre Petrol Engine
Output: 103 hp
Torque: 139 Nm
Transmission: Five-speed manual or six-speed automatic -
CNG Variant
Output: 87 hp
Likely paired with the same five-speed manual gearbox -
Petrol-Hybrid Option
Combined output: Around 116 hp
Transmission: e-CVT automatic
Potential availability with both two-wheel-drive and four-wheel-drive configurations
The hybrid version, in particular, could attract buyers seeking better fuel economy without sacrificing performance.
Features and Equipment
While official feature details are yet to be confirmed, based on Maruti Suzuki’s recent launches, the Escudo is expected to include:
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Large touchscreen infotainment system with smartphone connectivity
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Premium upholstery and soft-touch materials
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Advanced driver assistance and safety features
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LED lighting elements and stylish alloy wheels
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Multiple drive modes (likely on higher trims)
Pricing and Availability
The Escudo’s pricing will be key to its success. Being positioned between the Brezza and Grand Vitara, it could start in the ₹10–15 lakh range (ex-showroom). This would put it directly against base to mid-variants of the Hyundai Creta, Kia Seltos, and Toyota Urban Cruiser Hyryder.
Industry Context and Sales Trends
Maruti Suzuki’s latest financial results show a slight increase in consolidated net profit to ₹3,792 crore in the June quarter, compared to ₹3,760 crore a year ago. While robust exports helped offset the decline in domestic sales, utility vehicle sales mainly SUVs fell 8.5 percent in June 2024 to their lowest levels since December 2023.
This trend mirrors the broader slowdown in India’s SUV market, which saw a 2.1 percent year-on-year decline to around 175,000 units in June 2024. This marks the first monthly decline in over five years, driven by factors such as IT sector layoffs, geopolitical tensions, and overall economic uncertainty.
Frequently Asked Questions
Q1: When will the Maruti Suzuki Escudo launch in India?
A: The launch is expected next month, though Maruti Suzuki has not announced an official date.
Q2: How is the Escudo different from the Grand Vitara?
A: While both share a platform, the Escudo will be positioned at a lower price point, likely have different styling, and be sold through Arena dealerships rather than Nexa.
Q3: Will the Escudo have a hybrid option?
A: Yes, a petrol-hybrid variant is expected, offering improved fuel economy and possibly both 2WD and 4WD configurations.
Q4: Who are the main competitors of the Escudo?
A: Hyundai Creta, Kia Seltos, Toyota Urban Cruiser Hyryder, and MG Astor.
Q5: What is the expected price of the Escudo?
A: It is expected to be priced between ₹10 lakh and ₹15 lakh (ex-showroom).
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