ANIC Application Guidelines

1. Background

Atal Innovation Mission (AIM) is the Government of India’s flagship initiative to promote a culture of innovation and entrepreneurship in the country. AIM’s objective is to develop new programs and policies for fostering Innovations in different sectors of the economy, provide platform and collaboration opportunities for different stakeholders, create awareness, and an umbrella structure to oversee the innovation ecosystem of the country.

2. Vision

Atal New India Challenge is a flagship program of Atal Innovation Mission, NITI Aayog. The program aims to seek, select, support and nurture technology-based innovations that solve sectoral challenges of national importance and societal relevance.

The vision of the Atal New India Challenge (ANIC) is two-fold:

-Help create products from existing technologies that solve problems of national importance and societal relevance (productization)

-Help new solutions find markets and early customers (commercialization)

One of the primary goals of the ANIC program is to incentivize innovations in areas critical to India’s development and growth – Education, Health, Water and Sanitation, Agriculture, Food
Processing, Housing, Energy, Mobility, Space Application etc.

Researchers have long talked of the Valleys of Death at the early stage and at the commercialization stage in taking innovations to the market.

The Atal New India Challenge aims to address the second Commercialization Valley of Death – supporting innovators scale over the risks associated with access to resources for testing, piloting and market creation.

ANIC solicits innovations in the prototype stage and supports the selected start-ups through to the commercialization stage over a course of 12 – 18 months.


*Funding of up to INR 1 crore for each winner start-up / MSME

4. Eligibility Criteria

-Any Indian company incorporated under the Companies Act 1956/2013, primarily a Micro, Small and Medium Enterprises (MSME) as defined in the MSMED Act, 2006
-Any company registered as a Start-up, as defined, and recognized by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India

The majority stake (more than 51%) of the applicant entity must be held in India.
The applicant should have developed a working prototype of the proposed solution relevant to the challenge area under ANIC.
Please note: These are indicative eligibility criteria and AIM, NITI Aayog reserves the right to amend application or program related guidelines, as and when deemed fit.

5. Application Process

Applications to the program is received only through the online portal on the AIM website during the call for application period. The applicants need to provide all requested information on the online portal as well as the innovation project cost, a detailed budget, goals & deliverables, plan and commitment to meet the balance project cost beyond the funding which may be sanctioned by AIM.

AIM, NITI Aayog reserves the right to make changes to the application form or change the duration of the application period as it deems fit without any prior intimation. AIM, NITI Aayog, will make efforts to inform the public about such changes through one or more channels, including AIM’s website and AIM’s official social media channels. AIM, NITI Aayog has the right to ask for additional information from the applicant, as and when required.

6. Selection Process

All applications received within the call for application period to undergo initial shortlisting by AIM, NITI Aayog, or its representatives, followed by in-person (or virtual) presentations of the shortlisted candidates to a Screening-cum-Selection Committee (SSC).

The SSC may comprise of sectoral experts and advisors, government officials and representative from the industry, and its composition is decided by AIM, NITI Aayog. The SSC to review the in-person (or virtual) presentations of the shortlisted applicants and approve from them suitable qualifying applicants for necessary further due-diligence and recommendations by AIM.

The AIM team to further conduct necessary due diligence of the SSC approved applicants (designated as grantee from this point onwards), review of budget, milestone driven goals and deliverables and post approval of MD, AIM, NITI Aayog initiates further process of fund


Phase 1: E-Mobility/Road Transportation/Space Technology and Application/Sanitation Technology & Equipment/Medical Devices & Equipment/Agriculture/Waste Management