In a remarkable showcase of luxury, performance, and exclusivity, BMW unveiled the Speedtop, a stunning coachbuilt shooting brake, at the 2025 Concorso d’Eleganza Villa d’Este in May. This limited-edition masterpiece, rumored to carry a price tag of approximately $577,000, sold out almost instantly following its discreet and low-key reveal.
With just 70 units made available, all were spoken for by the end of the event, underscoring the high demand for ultra-exclusive performance cars that blend bespoke design with potent engineering.
Quick Summary Table
| Feature | Details |
|---|---|
| Model | BMW Speedtop |
| Unveiled At | Villa d’Este, May 2025 |
| Body Style | Coachbuilt Shooting Brake |
| Production Limit | 70 units |
| Estimated Price | $577,000 (unofficial) |
| Engine | 4.4L Twin-Turbocharged V8 |
| Performance | 617 hp, 553 lb-ft torque |
| Platform | BMW 8 Series (M8 Competition) |
| Sold Out | Immediately after reveal |
| Official Website | https://www.bmw.com |
A Quiet Reveal with Massive Impact
BMW chose a subtle approach for the Speedtop’s unveiling. Unlike the typical marketing blitz, the German automaker revealed the vehicle without prior advertising or grand announcements. The venue Villa d’Este on the shores of Lake Como in Italy offered the perfect setting to debut such a design-focused and bespoke creation.
Despite the lack of fanfare, the Speedtop immediately captured the attention of automotive enthusiasts, collectors, and media outlets worldwide. The buzz surrounding the reveal was so immense that by the time the event concluded, BMW had confirmed that all 70 units were sold out.
Exclusivity and Price
Although BMW has not officially disclosed the final price tag for the Speedtop, multiple reports suggest it was priced around $577,000. BMW CEO Oliver Zipse remarked that the Speedtop would be positioned within a “never-before-achieved price range”, signaling its prestige and rarity.
The Speedtop follows in the footsteps of the BMW Skytop, another exclusive coach built model that debuted in 2024 in Milan and also sold out rapidly.
Performance: Power Meets Craftsmanship
Underneath its uniquely crafted shooting brake body, the Speedtop shares its platform with the BMW 8 Series, particularly borrowing elements from the M8 Competition. This means it comes equipped with a 4.4-liter twin-turbocharged V8 engine, delivering an impressive:
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617 horsepower
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553 lb-ft of torque
The Speedtop isn’t just about looks it packs serious performance credentials that live up to the standards of BMW’s M division.
Design: A Unique Coach built Shooting Brake
While it shares its underpinnings with the M8, the Speedtop is completely reimagined in design. As a coach built shooting brake, it combines the muscularity of a sports coupe with the practicality and style of a wagon. This body style, once popular among luxury automakers, has become increasingly rare, making the Speedtop a refreshing nod to a nearly forgotten genre.
The car’s design emphasizes long, sweeping lines and a sculpted rear profile that distinguish it from any other BMW currently in production. It bears no visual resemblance to the standard 8 Series, despite sharing its architecture.
Why the Speedtop Matters
BMW’s Speedtop proves that there’s still an enthusiastic market for bold, unique vehicles that blend artistry with engineering. The model showcases what’s possible when automakers allow their designers and engineers to step outside of traditional product pipelines and pursue passion projects.
Though this particular model is limited to just 70 examples, its success might encourage BMW—or other luxury manufacturers to explore similar concepts in the future.
Will It Be Produced Again?
At present, BMW has made no indication of turning the Speedtop into a regular production model. Given its coach built nature and the company’s emphasis on exclusivity, the chances of it being mass-produced are slim.
That said, with the strong interest and rapid sell-out, there’s always the possibility of BMW experimenting with similar styles or perhaps creating a new coach built model with wider availability.
Frequently Asked Questions
1. What is the BMW Speedtop?
A. The BMW Speedtop is a limited-edition, coach built shooting brake based on the 8 Series platform, revealed in May 2025.
2. How many units were made?
A. Only 70 units of the BMW Speedtop were produced, all of which sold out immediately following the reveal.
3. What engine powers the Speedtop?
A. It features a 4.4-liter twin-turbo V8 engine from the M8 Competition, producing 617 hp and 553 lb-ft of torque.
4. How much does it cost?
A. Although not officially confirmed, the Speedtop is rumored to have been priced at around $577,000.
5. Where was the Speedtop revealed?
A. It was unveiled at the Concorso d’Eleganza Villa d’Este in Italy in May 2025.
6. Is the Speedtop available for purchase now?
A. No, the model is sold out. Interested buyers will have to wait for resale or auction opportunities in the future.
7. Will BMW mass-produce the Speedtop?
A. There are no current plans to mass-produce the Speedtop. It remains an exclusive, limited-run vehicle.
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